You know the ones. Twenty four doors, and behind twenty of them the same small thing repeated. The box starts to sag halfway through the month, a door tears off, and by the middle of December nobody is opening it with any real excitement.
The problem is never the idea. The idea is perfect. The problem is that most calendars are made to a price and it shows the moment you pick one up.
This one is built the other way round. Thicker card so the box holds its shape, doors that open cleanly instead of tearing, and something different behind every single one.
The result is a calendar that is still exciting on the twenty fourth morning, not just the first.