Light-Up Activity Board™ | Turn it, flick it, plug it in: 30 minutes of play, no screen, not a peep

Drove up the M6 to Scotland with two kids in the back. Handed the board to my son after Stafford and he played with the switches all the way to Lancaster, then the key until we hit Carlisle. I drove in peace.

I wanted something for Tommy's first birthday that wasn't another teddy. When he saw the white lamp light up from the red switch his mouth fell open, and he hasn't put it down since.

Bought it for the GP waiting room and for car journeys. My two-year-old daughter sits there with the key and the lights for a good twenty minutes, which is a record for her.

Sunday roast at the in-laws' and a pub dinner on Saturday night: the board goes in the bag and my son sits happily. He turns the dial and watches the coloured lights come on all the way round. Highly recommend.

I'm Nan and I bought it for my two grandchildren who come to me on Sundays. I used to have to entertain them with a pack of cards, now they squabble over the key. I got one for my friend Lina too.

My son adores it, the white lamp in the middle mesmerises him. Only thing: if they leave it switched on the batteries don't last for ever, so I keep spares in the drawer now. Otherwise it's solid and well made.

Bought for my three-year-old nephew, unwrapped on Christmas morning. He didn't put it down until lunch and then asked to take it round to Nan's.

He plugs it in, the lamp comes on and he cheers. Does it thirty times in a row and never gets bored. Meanwhile I'm drinking a cup of tea while it's still hot, which hasn't happened in months.

My niece's first birthday party, five other children there, and in the end they all took turns with the board. No arguments, practically a miracle. The wood is lovely and you can tell it's well made.

I leave it at my mum's. When we visit he runs straight to find the board, and Nan is happy because he sits quietly and she can get on with cooking.

I wanted something to keep the phone off the table with my two and a half year old daughter. With this she stays alert and curious, chatting to the lights and the key. She doesn't ask for the screen any more.

I thought it would be a toy like any other, but my daughter has used it every day since she found it in her stocking on Christmas morning. She turns the dial and laughs when the lights come on.

Depends on the mood: some days ten minutes, some days a good half hour. In the car and at the GP it's a lifesaver, at home I get it out when I have work calls to make.

Switches, buttons that light up, a real key... he's 3 and goes from one thing to the next without stopping. Solid wood. I've bought one for his cousin too.

I'm 68 and don't understand modern toys, but I understood this one straight away. It lights up, it turns, it presses. My two-year-old granddaughter sits there mesmerised by the lights and I watch her and get quite emotional.

My son uses it all the time and the real key drives him wild. Only note: I wish it came with a carry bag, as it takes up a fair bit of room in the changing bag. Otherwise all good, solid wood.

Christmas dinner for fifteen with three children under four. I got the board out and for over an hour a calm settled that I'd forgotten existed. The grown-ups managed to eat their dinner hot. Still being played with on Boxing Day.

I try not to sound like an advert but it's true: every time I offer it my daughter greets it as if it were brand new. She presses the light-up button a thousand times.

I bought it for the eldest and it ended up with his 18-month-old brother. The big one says it's for babies, but he secretly has a go anyway.

An hour's wait at the doctor's and my son didn't make a peep. The white lamp hypnotises him and it changes colour with every button.

My 4 year old son prefers other things after a while, especially active games. For his 2 year old sister though it's perfect. I'd recommend it more for the younger ages.

I bought it for my mum, who has her grandson every afternoon. She sent me a video: him turning the key looking very serious and then laughing when the lamp comes on. Best present I've ever given.

We often drive down the M1 to see the family. Board on his lap and off we go, hours of play with the dial and the buttons. I've never seen him so focused.

I gave it to my granddaughter for her first birthday. Her parents tell me she won't go to bed without switching it on one last time. So rewarding.

The real key with its own switch is what fascinates her most. Turn, wait, light. She repeats it for half an hour, I swear.

As an auntie I turn up for Sunday roast with the board and my nephews and nieces jump all over me. I've been the favourite for a week. Lovely wood, bright lights, all good.

The button lights up red, then green, then yellow. He presses it and checks the lamp every time. From across the table he looks like a scientist.

It's lovely and my grandson uses it happily, but I'd have liked more colours in the lights around the dial. Maybe it's just my taste, he doesn't complain at all.

My daughter in her car seat with the board on her lap. She watches the lights for a bit and then moves on to the switches. Two hundred miles and not a single protest.

An afternoon with a three-year-old can be long. Now I have my ace up my sleeve: I get it out and half an hour later I'm still there saying, look how calm he is.

I'm 70 and wanted to impress my grandson. I managed it. He calls me Grandad Games and likes me to start it up with the key like a pilot.

I'll admit it, I bought it and now my husband sits on the floor with our son pressing the buttons. The white lamp in the middle looks lovely in the evening.

Meal out with friends, two-year-old daughter. I get the board out of the bag and she's absorbed while we adults chat and eat. What a relief.

Bought for my daughter's birthday. A week later she still uses it every day, which never happened with other toys even after two hours.

I live in a flat with a three-year-old who can't sit still for a second. With the light-up board he settles on the rug and carries on with the dial for ages. I managed to hang out the washing without interruption.

My grandson comes to stay over the holidays and always wanted my phone. Now he wants the board, and the phone is back where it should be. I love the lights and the real key.

It even looks nice, the yellow and black stripe with the POWER label makes the grown-ups laugh straight away. My daughter knew where to press right from the start.

Sunday roast at the in-laws', full house, a 2 year old who normally runs everywhere. With the board he stayed on the sofa for nearly an hour. My mother-in-law wanted to know where I got it.

We set off for the August bank holiday towards Cornwall, her in the back with the board on her lap. She slept past Bristol, but by lunchtime she picked up the lights again. I enjoyed the drive.

She says good morning to the white lamp every morning. I find it so sweet. I bought it for the waiting room and it's become her companion for the day.

He's always pulling out the blue cable and I find it all over the house. As soon as I see it I put it back, but somewhere to keep it would have been handy. Otherwise lovely and he's happy.

Bought as a present for a friend from my son's nursery. I was a hit, her mum thanked me for days. Now I want one for myself.

I didn't expect much, but my son worked out how it works straight away. The big button, the key, the lamp. He plays on his own while I tidy up in the kitchen. I'd have liked one more switch, when two play together they fight over the key.

Lovely and well made, but my 18 month old daughter is mostly interested in the lamp. She'll discover the rest in her own time, I'd say. For now we keep it for journeys and for moments when we need a distraction.

Four generations round the table between Christmas and New Year, and the board went from the baby's hands to his 89 year old great-grandmother's, turning the key and laughing. A photo to frame.

We're very pleased. The quality of the wood and the lights struck me, it doesn't feel like the usual plastic toy. My son takes it everywhere.

I put it in the rucksack for the flight to Majorca and she played all the way through the wait at the airport. Then on the flight she slept. Can't complain.

For Christmas I bought the same present for both grandchildren so they wouldn't fight. No arguments over who goes first, because each had their own. Still playing on Boxing Day. They're happy, Nan's happy.